Make your brand impossible to miss with this fully customizable foldable event cart. Designed for experiential marketing, brand activations, and live brand experiences, this wooden service counter combines versatility, personalization, and easy transport. It adapts seamlessly to a wide range of activation formats, from coffee stations and tasting bars to immersive storytelling zones, retail product demos, and interactive pop-up installations.
Crafted from high-quality birch plywood, the cart can be configured as a single-color or two-color design. Both the frame and the body can be finished independently in natural wood, coffee-toned wood, a predefined RAL palette color, or any custom color of your choice selected with the built-in color picker, giving you complete freedom to match your brand identity. The body surface is available in two finishes, smooth or fluted, for full aesthetic control over your branded environment.
Your visual identity can be highlighted with a custom logo panel on the front, available in round or rectangular shapes and perfect for logos, campaign graphics, or interchangeable signage. The panel can be finished in the color of the frame or the color of the body panels, and any logo or print can be applied to it.
For food, beverage, and sampling concepts, the countertop can be configured in three variants: a smooth full countertop, a countertop with 9 gastronorm inserts, or a countertop with 18 gastronorm inserts (inserts included). When the inserts are not in use, dedicated wooden covers (also included) let you close the openings and restore a clean, seamless countertop surface, maintaining a premium look throughout different stages of your event.
Despite its solid, premium appearance, the body is foldable, allowing the cart to collapse flat thanks to a hinge-based construction. This makes transportation, storage, and repeated setup effortless, a key advantage for event agencies, experiential marketing teams, and pop-up retail concepts that require modular, reusable, and brand-consistent display solutions. Optional carrying cases are available to make transport and storage even easier.
Please note that the cart is intended for smooth indoor surfaces and short-distance movement only. It is not designed for street transport or uneven outdoor terrain, ensuring the construction stays protected and performs reliably throughout its lifespan.
Example applications:
- Tasting counter for food and beverage sampling at trade fairs and in-store events
- Mobile bar for coffee, cocktails, or drink stations at corporate events and parties
- Merchandise stand for product displays and retail pop-ups
- Sampling station for product demos and giveaways during brand activations
- Branded welcome desk for reception, registration, or info points at conferences and expos
- Interactive brand zone for storytelling, workshops, and immersive experiential campaigns
